Why is creativity like a tank full of chocolate?

Information for target-oriented job usually lies in one place but information for a creative job lies all around. However; it isn’t easy to unearth it the as fracking destroys the resource and environment.  Moreover, abundance turns scarce resource into obsolete. If you find one interesting thing to write about – it is good and you can use all your creativity and knowledge to deplete it. On the way, you are aided with the discovery of further resources; just you do not approach them as such. But if you start digging in a book just in order to find information, you get into information overdose and destroy lot of useful information in the process.

Un migrante sirio intentó colarse en un camión con chocolate. Casi se ahoga. Su historia: http://t.co/7tPKm9uGqT pic.twitter.com/gESymBfgUz
— BBC Mundo (@bbcmundo) April 2, 2015

It’s like when you get one cup of chocolate, you enjoy it. But if you were given a full tank, you would choke on. Today, I came across an interesting story of a Syrian refugee who hid himself in a lorry full of chocolate in order to cross the border between France and England. He almost died in the tank full of melted chocolate. The same can happen to us when we take on more information than we can process.

When you get a piece of chocolate, you feel pleased; moreover quality chocolate improves mental functions. However, if you get a full lorry you tend to overeat and hate chocolate for the rest of the day.

Besides refugees, another global issue has been the oil reserves. Shale oil became a strategic asset during WWII when the US started to see it as a more secure source of oil. Drilling begun in the 60's, but it was the introduction of directional drilling that made it more cost effective. Now, many experts see shale oil as an alternative to the crude oil that is said to be limited for the next 20 – 30 years. Moreover, the largest deposits of shale oil are in the US and China and if used effectively, they could give them a geopolitical advantage over Russian and the Middle East.

Using your resource effectively also gives you an advantage over your competition. However, you must use it effectively, unearthing its potential in small bits. If you put too much effort in, you and your audience get lost in the overload of information. Moreover, there is only so much information you can process. Research in David Rock’s book Your Brain at Work tells that the more things we have on our mind, the more energy we lose. Similar like when you run too many programs on your computer at the same time.

Maybe in 20 – 30 years, people will be after the alternative to crude oil. However, if there is too much shale oil on the market, the demand will fall and the price will fall consequently – as we witness with the crude. It might happen that the yields won’t even cover the fracking costs and the countries will cannibalize on their own effort. Similar thing can happen to a writer who wants learn a lot about an issue instead of putting creativity into a single idea. Often, a person who does not know a thing about the issue proposes the most creative solution...